Privacy Policy.

Last updated: 7 October 2026

Bettr Branding and Marketing LLP ("Bettr", "we", "us", or "our"), a limited liability partnership registered at 213/208, G Block, Rajendra Park, Gurgaon, Haryana 122001, India, operates the website bettr.studio (the "Site"). We provide branding, web design, and marketing services (the "Services") and we build and operate software products, including ContentPlanner (content.agentparker.co) and Placony (placony.com) (the "Products"). This Privacy Policy explains what personal data we collect through the Site and our Services, why, and the choices and rights available to you.

Each Product also has its own privacy policy, which describes the data processed inside that Product. Where it differs from this policy for that Product, the Product's own policy applies.

We serve clients in India, the United Kingdom, the European Union, the United States, and elsewhere, so this policy is written to meet the requirements of India's Digital Personal Data Protection Act 2023 (DPDPA), the UK GDPR and Data Protection Act 2018, the EU GDPR, and applicable US state privacy laws (such as the CCPA/CPRA). Where these laws differ, we apply whichever standard gives you stronger protection.

1. Information we collect

We collect information in the following ways:

• Information you give us directly — your name, email address, phone number, company name, project details, and any other information you submit by email, through our contact form, or when you buy or enquire about our Services or Products.
• Billing information — when you pay us, our payment partners (for example Cashfree Payments and PayPal) collect your payment details. We receive confirmation of payment, the amount, your name and billing contact details, and the last digits or type of payment method; we do not store your full card number, CVV, UPI PIN or net-banking credentials.
• Information collected automatically — IP address, browser type, device information, pages visited, referring URLs, and approximate location, gathered through cookies and similar technologies (see Section 5).
• Information from third parties — such as when you interact with us via LinkedIn, Twitter/X, or a scheduling tool, and that platform shares your public profile information with us.

2. How we use your information

We use personal data to:

• Respond to enquiries and provide quotes or proposals for our Services and Products;
• Deliver, manage, and improve branding, web design, and marketing projects;
• Process payments, issue invoices and refunds, and prevent fraud;
• Send newsletters or updates you have opted in to receive;
• Understand how visitors use our Site so we can improve it;
• Meet our legal, accounting, and tax obligations;
• Protect the security and integrity of our Site and business.

3. Legal bases for processing

Where UK/EU GDPR applies, we rely on one or more of the following legal bases: your consent (e.g. cookies, newsletter sign-up), performance of a contract (e.g. delivering a project or subscription you've engaged us for), our legitimate interests (e.g. improving our Site and services, direct marketing to existing clients), and compliance with a legal obligation. Under India's DPDPA, we process personal data on the basis of your consent or for the specified legitimate uses permitted by law, such as responding to a request you've made.

4. Sharing your information

We do not sell personal data. We may share it with:

• Service providers who help us operate the Site or deliver Services and Products (e.g. hosting providers, payment processors such as Cashfree Payments and PayPal, email and scheduling tools, analytics providers), bound by confidentiality obligations;
• Professional advisors such as accountants or lawyers, where necessary;
• Authorities or regulators, where required by law;
• A successor entity in the event of a merger, acquisition, or sale of business assets.

5. Cookies and similar technologies

Our Site uses cookies and similar technologies to remember your preferences, understand site usage, and support analytics. You will see a cookie banner on your first visit where you can accept or decline non-essential cookies. You can also control cookies through your browser settings at any time. Declining cookies may limit some functionality of the Site but will not prevent you from browsing it or contacting us.

6. Our Products and data we process for our customers

When you use ContentPlanner or Placony, Bettr is the provider of the Product and is responsible for the account data you give us. Where a Product processes personal data about other people on your behalf — for example, details of a lead who submits a form on your website and is called back through Placony, or content and connected-channel data you add to ContentPlanner — you (our customer) decide why and how that data is used, and we process it only to provide the Product, as a data processor / service provider acting on your instructions. You are responsible for having a lawful basis, including any consent required, to give us that data.

7. International data transfers

As we operate from India and serve clients internationally, personal data may be transferred to and processed in countries other than your own, including India, the United States, and countries within the EU/UK where our service providers are based. Where required, we use appropriate safeguards such as standard contractual clauses to protect data transferred outside the UK/EEA.

8. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Enquiry and project data is typically retained for the duration of our engagement and for a reasonable period afterward for record-keeping, after which it is deleted or anonymised. Invoices and payment records are retained for the period required by Indian tax and company law.

9. Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you;
• Correct inaccurate or incomplete data;
• Request erasure of your data;
• Object to or restrict certain processing;
• Withdraw consent at any time, where processing is based on consent;
• Request a copy of your data in a portable format;
• Lodge a complaint with your local data protection authority (e.g. the Data Protection Board of India, the UK Information Commissioner's Office, your EU supervisory authority, or your US state attorney general).

To exercise any of these rights, contact us using the details in Section 11.

10. Data security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration. Payments are handled by PCI-DSS compliant payment partners. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Contact us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Bettr Branding and Marketing LLP
213/208, G Block, Rajendra Park, Gurgaon, Haryana 122001, India
Email: anshul.mittal@bettr.studio
Phone: +91 97114 38837

12. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Last updated" date at the top of this page.

See also our Terms & Conditions and Refund & Cancellation Policy.